Tagarchief: English

Web analytics on “template” and “element” level: that’s what UX needs

I’ve always wanted to answer a few specific questions about the behavior of users on my website. But the answers that analytics tools gave me were always incomplete and unusable, usually coming from an outdated marketing perspective.

From an analytical or UX point of view, a website does not consist of users that interact with pages that have content. Instead, it consists of user segments that interact with templates (page types) that have elements or blocks of content (or content types, interactions, you name it) on them.

So I hope I can explain the types of analysis I want to make. Let me know if something is unclear or if it’s just wrong or already available right in front of me. Here’s my braindump:

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